Use App
Video Player

Advertise With Wego

Audience & Targeting

Reach over 30M travelers every month, and engage users at every stage of their travel journey, across all channels.

18 Million

App Downloads

15 Million+

Email Subscribers

4 Million

Monthly active users

2.3 Million

Facebook

350.000

Twitter

PRODUCTS

We partner with leading data management platforms (DMP) for creating effective demographics and behavioural audience profiles across all devices. Our targeting capabilities allows you to design impactful and engaging ad campaigns. We use data analytics to monitor and continuously optimize towards the campaign objectives.

Display

Reach your target audience with our advanced data-led targeting on display advertising.

Email Marketing

Deliver personalized messages in real time to our highly responsive audience.

App Advertising

Stimulus user engagement, and personalise the cusomer experience with our targeted notification advertising.

Social Media

Create powerful and meaningful two-way conversation with our audience with our social media opportunities.

Products display

Our display advertising solutions help you reach relevant audiences at each stage of the consumer journey.

Display Product Placements

Standard Banners IAB placements of 300×250, 728×90, 160×600, 320×50 are available across Wego

Custom Banner

We offer ad size that allows you to natively place your product message within the Wego App platform.

Dynamic Banners

The ad format creates personalised content based on the user’s travel intent which can be targeted on both on or off the wego site/app experience.

Audience extension

Engage with our users to reach wherever they browse on the web through our audience extension by creating custom ad segments.

Email Marketing

Engage directly with our growing customer base of 3.5 million email subscribers worldwide using our targeted email marketing solution. Deliver your brand message in the fastest, flexible and personalized manner to your relevant audience.

Dedicated Emails

Reach and communicate your brand message to the relevant and specific target audience

 

Sponsored Placement

App Notification

Push Notifications

Stimulate user engagement by creating high value, and personalized user experience.

 

In-App messages

Reach travelers while they’re engaged with the Wego app.

Social Media Content Platforms

Promote your content and grow your social following by engaging in a dialogue with our audience. Increase your brand affinity and trust by developing creative and inspiring stories in a visually appealing way. Become a part of our meticulously created and published content on our exclusive Arabic travel blog- Rahhal.

Targeting

Consumer Profile Targeting

Define your target audience using our advanced targeting capabilities, and deliver messages based on demographic, geographic, psychographic and buying patterns.

Travel Behavior Targeting

We partner with world-class data management platforms to create target segments based on travel intent and purchase history

Success Stories

Etihad Airways

Solution: We offered Etihad Airways, Dynamic Ad solution were the banners automatically changed in order to adapt the content and promotions to each user based on their search query. Each user is exposed to the most effective creative, and appropriate landing page that is served in real-time using the behavioral data.

Results: This campaign generated 10,000 clicks across 4 weeks targeting the UAE and Saudi Arabia markets.

Armani Hotel- Dubai

Solution: Recognizing the need to drive brand awareness, we worked on an advertising plan to increase exposure and deliver room bookings. Data helped to target users who were traveling to UAE during the campaign period and looking at booking five-star hotel and resorts. Utilizing the real-time campaign analytics, we were able to regularly travel results and tweak targeting to help optimize campaign performance.

 Results: This campaign generated 1,253 clicks across 4 weeks campaign making it one of the top searched hotel on Wego during this period.

Damac

Solution: The campaign initially used traditional demographic targeting reaching males, 30-45 years but also layered on additional travel behaviour targeting reaching travelers searching 5 star hotels, First Class and Business Class GCC travelers (UAE, KSA, Kuwait, Oman and Bahrain) to London. The mid-campaign data demonstrated that the Saudi market was driving the strongest results, so the campaign was optimized to focus on that audience. Push Notification helped in increasing its reach, resulting in greater conversion rates and overall brand exposure.

Results: The results were remarkable and yielded a return on ad spend of 20:1. The campaign generated high number of qualified leads as well as over 23,000 clicks across display and targeted direct marketing efforts.

Saudia Airlines

Solution: Saudia wanted to target the late holiday travelers with an irresistible 40% discount on international flights. This campaign had an upper funnel objective that serves to spread awareness, educate users, and cultivate brand buzz for the airlines. In addition to standard display banners, this campaign also included social components like posts on Facebook, Instagram, and an article on Rahhal- The exclusive Arabic travel blog.

Results: With over 1,900 clicks in 2 weeks and 3,000 Saudi users engaged across our social media platforms, the campaign was successful to create the buzz, and optimize media investments across our different platforms and channels.

Specs

Display Specs

Desktop: Homepage     Flights     Hotels

Mobile: Homepage      Flights      Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop: Homepage     Flights     Hotels

Mobile: Homepage      Flights      Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop: Homepage     Flights     Hotels

Mobile: Homepage      Flights      Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop: Homepage      Flights     Hotels

Mobile: Homepage       Flights       Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop:  Homepage      Flights      Hotels

Mobile:  Homepage       Flights       Hotels

Built in-house

Desktop:

Homepage

Flights

Hotels

Mobile:

Homepage

Flights

Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop:

Homepage

Flights

Hotels

Mobile:

Homepage

Flights

Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop:

Homepage

Flights

Hotels

Mobile:

Homepage

Flights

Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop:

Homepage

Flights

Hotels

Mobile:

Homepage

Flights

Hotels

HTML5: 100k
Image: 40k
Animation: 15 Sec

Desktop: 

Homepage

Flights

Hotels

Mobile: 

Homepage

Flights

Hotels

Built in-house

Email Specs

  • Image Dimension: 900*450 px
  • Subject: Max 60 Characters (incl. spacing)
  • Headline: Max 80 Characters (incl. spacing)
  • Body: This may vary
  • Action URL: The external link that opens when users click on the emails. Kindly add tracking tags.

Push Notifications

  • Rich push message for Android: Max 40 Characters (incl. spacing)
  • Rich push message for iOS: Max 100 Characters (incl. spacing)
  • Image for both Android and iOS: 960 px * 480 px (2:1 ratio is a must)
  • Action URL: The internal link (within Wego) or the external link that opens when users click on the push message.
  • For external urls, clients are to include tracking tags for tracking the performance accurately.

In-App Notifications

  • Headline: Max 60 Characters (incl. spacing)
  • Body: Max 200 Characters (incl. spacing)
  • Action Button: 15 characters max characters (incl. spacing), for eg: Update, View Details etc.
  • Action URL: The internal link (within Wego) or the external link that opens when users click on the push message.
  • Dismiss Button: 10 Characters max characters (incl. spacing), for eg: Cancel, Dismiss, Not now etc.